All across the United States and beyond, small business creation is a bright spot, even in still-struggling economies, which are many.
Under reported and operating below the radar is the absolute fact that women owners of small businesses are a powerful and growing force, especially considering that fully 87% of all consumers are, you guessed it, women.
A woman owned business targeting such a willing, captive audience is an almost obscene advantage because we are much more curious and better able to focus on what women want, in my opinion than our male counterparts.
We recognize fast moving trends, capturing market opportunities more nimbly with a greater efficiency and higher probability for lasting success.
The following infographic shows 10 vital stats from late 2015/2016 that reveal what an economic driver small business truly is.
If the lure of working on your own terms and making a living doing what you enjoy has captured your attention, remember there are many ways to approach becoming an entrepreneur. It is not limited only to people with the financial means of making a large cash investment.
One of the graphics below shows $30,000 as the average start up cost to open a business in the US, but it is just that, an average, and not the hard and fast bottom line. There are businesses like mine that you can enter for under $10,000, and quite possibly even less than $5,000 if approached as a home-based side business, or other alternatives to a retail lease obligation for example. A small business launched in this way can always be expanded into a full-time retail business
when you have a more established clientele and a little more cash to work with.
There are some other small business ideas with real potential especially for women looking for side income or part-time income that can be launched from home at relatively low cost, so even if your dream seems out of reach at the moment, it is well worth your while to keep pursuing and investing your time and resources because you can make it happen. It is well worth it because, after all, it is an investment in yourself for a change.
But, you have to get after it. It couldn’t be any more plain to see that now is the time to act on your ideas.
If you are you working in the corporate world but feel miscast in a role that just doesn’t suit you? Take heart, because you have lots of company.
It used to be a given that unless you had a wild streak and were willing to follow it, a corporate logo was in your future if you wanted a “good job” and the promise of creature comforts that came along with it. Not anymore.
A lot of you are just not cut out for that, personality wise, and you’re stuck wearing a suit that doesn’t fit. It’s very uncomfortable.
Now, you may think something is wrong with you for not conforming, but trust me, there isn’t. It’s actually healthy if you find yourself at times secretly plotting an escape.
In fact, your “flaws” may be cause for celebration, because chances are you are much better suited to be an owner than an employee!
What others might consider personality traits holding you back at work, like problems with authority, a one track mind, or being quiet or introverted, are definitely qualities found in people who succeed in business. Even a little arrogance is an attractive ingredient.
When you think about it, that makes sense. These characteristics are not only important, but necessary in order to hatch an idea, then plan, promote, and execute on your business plan.
That type of confidence, quiet or otherwise, attracts people to believe in your ideas and support you. They might even choose to invest with you.
So check out the undeniable evidence in the numbers below, and then take a good look at yourself.
My guess is that you’re going to find that wild child, inner entrepreneur ready to make it’s entrance onto the stage of small business opportunity.
(Infographic from Entrepreneur Magazine.)
The Princess Tea Party business is fun, flexible, and lucrative. Now, with nearly 20 years of experience, I am helping other women achieve the same joy and satisfaction I have experienced in my two definitive Guides, Become a Princess Tea Party Business Owner, and Become a Children’s Etiquette Teacher. These are the exact road maps I followed to start and operate successful businesses made easy. No prior business experience is necessary, and no franchise fees. Learn More Here
Lisa Zakar is a wife and mother of 3. She is the owner of Lisa Rose, a popular Princess Tea Party venue. She has an 18-year track record in the Princess Tea Party business. Lisa had a 10-year history in higher end retail with Nordstrom before launching her business. Lisa Rose is an award winning party venue with Best of Honolulu/children’s parties/Honolulu Magazine, and, Winner of Best Children’s Parties/Island Parent Magazine. Lisa Rose has locations in Honolulu.